Chai vs Coffee in India: Is Gen Z Really Switching?
It is 5 PM in India. At one roadside stall, office workers are standing with small glasses of hot chai. A few kilometres away, a group of college students is sitting inside a café, holding iced lattes and cold coffees while taking photographs of their drinks. Both groups are enjoying a beverage, but the experiences look completely different. For generations, chai has been part of India's everyday routine. It brings colleagues together during office breaks, gives neighbours a reason to talk, and makes an unexpected guest feel welcome. Yet, a new generation is increasingly exploring cappuccinos, cold brews, iced americanos, flavoured coffees, and speciality café menus. Coffee shops are becoming familiar meeting places in Indian cities. Young people visit them to study, work, meet friends, go on dates, or simply spend time outside their homes. A cup of coffee that might cost ₹250 in a café can be considerably more expensive than the ₹10 or ₹15 chai available at a neighbourhood s...